Our
methodologies.
Market research that delivers more.
Gathering insight to inform future decisions.
We regard market research as more than just collecting data. It is all about truly understanding.
People, markets and contexts.
Expertise in methodologies.
We have expertise in the entire spectrum of market research – from proven standard techniques to innovative approaches.
Qualitative, quantitative or hybrid: we select the methodology that is most appropriate for your question.
Quantitative
market research
Concept acceptance
Brand positioning
Usage and attitude studies
Product tests / sensory profiling
Advertising effectiveness measurement
Price studies
Portfolio analyses
Consumer satisfaction analyses
Qualitative
market research
In-depth interviews (online / in-venue)
Focus groups (online / in-venue)
Workshops
Test studio /
Focus on food
One of our key specialties is product testing and sensory profiling in the food sector. We work with carefully selected teams and professional test venues throughout Europe.
An outstanding example of highest-level product testing services can be found at our sensory-studio in Mülheim-Essen.
Our expertise lies in combining a sound methodology, innovative approaches and a deep understanding of the challenges you face.
People matter.
